Building Relationships One Link at a Time

Our friend Seth over at Cup 'O Books recently did a very kind thing for us here at D.S. Leach Consulting, he wrote a post on his blog letting his readers know about us and what we do.  But there's more to the story than the nice act of one of our friends, because why we know Seth and what he did provides an instructive lesson in what blogs can do for a business. 

As you may know, Greg is somewhat (the irony is intended) of a jazz fan; Seth is as well.  It is unlikely that their paths would have crossed, even in the small town environs of Rochester, except a few years back both Greg and Seth discovered each other while blogging the 2005 Rochester International Jazz Festival (and there was more than Seth...there was also Ken).  It's a typical situation in blogging.   You do a search to see what other people are writing about something of interest, in this case the RIJF, and find that there are others doing what you're doing.  You let others know what you've found and a network and conversation starts.  In 2006, we  met in person at one of the first shows of the RIJF and with Ken have seen a few shows around town since that one.  We have some plans about blogging the 2007 RIJF that we'll be talking about soon, I hope.  Dianna and I saw Seth and Ken again when John Nugent played recently at the Grille at the Strathallan and talked a bit about D.S. Leach Consulting.

What I'm trying to say here is that a blog (in fact several) has helped to forge a relationship in the real world by introducing two people who have common interests and now we are doing what we can to help each other out in our businesses, as well as going to hear some great jazz together.  In addition to being a teacher and writing his posts on books, reading and life in a personal and always compelling voice, Seth has a book consulting and book buying and selling business that you can link to through the Cup 'O Books site.  In the not to distant future, I hope to be interviewing Seth as part of my work with WME Books on the A-Ha! Authors Helping Authors blog (and I have my eye on one of Seth's recent posts for posting to that blog as well).  This conversation is just beginning....who knows where it will lead!